Nancy Swift

JEDI Executive Director

As a founder of JEDI, Nancy is profoundly committed to developing prosperity for all. She currently manages the JEDI team, develops programs and funding streams, and ensures regulatory compliance. She has built the organization to be responsive to community needs, meet its promises, and perform at a level that gains it the respect of its peers. Ms. Swift helped design the Women’s Business Center at JEDI.  Nancy is a former small business owner.

530-926-6670 x102 :: Contact Me

Victoria Rodriguez

WBC Program Director

Victoria Rodriguez is a dedicated professional with a strong background in project management, technology implementation, and customer relations. As a proud Latina and first-generation college graduate, she has been on a mission to repay her community for the blessings and investments they've made in her journey. Victoria's passion is deeply rooted in the belief that the foundation for any community's growth, wealth, and prosperity lies within its small businesses. She understands that these businesses are the lifeblood of communities, driving economic stability and fostering a sense of belonging. Victoria is committed to being part of their success and making a meaningful impact through her work. With proficiency in English, Spanish, and Italian, she bridges cultural divides and empowers businesses to thrive. Joining the small business association area aligns perfectly with her dedication to community growth and economic prosperity.


Marian Doub

 Director of Knowledge Management

Marian Doub has over 25 years of experience as an entrepreneur who facilitates the design, build and optimization of high-integrity data systems for monitoring and improving program results and clients outcomes. She’s worked part-time with JEDI since 2009 and is continuously inspired by the extraordinary entrepreneurs—clients, staff, and host organizations—who make economic justice and opportunity a reality in our communities. In addition to her role with the WBC at JEDI, she consults extensively with the practitioners and supporters of community-based small business and asset development organizations nationwide. In her off-hours, she loves to spend time with friends and family in nature and celebrating community through arts and activism.


[email protected]



Colleen Shelly

Administrative Assistant

Colleen assists the JEDI staff with office-related tasks and provides support on various projects. She enjoys the rich diversity of the entrepreneurs and business owners that come to JEDI and the WBC for professional development. Colleen also provides administrative support to JEDI projects such as Mount Shasta Farmers Market and VITA Free Tax Prep.

[email protected]

530-926-6670, x101

Amberle Webster

Impact Specialist & Data Manager

A.S. in General Business 

Project Management Certificate

Amberle Webster is the Impact Specialist and Data Manager for JEDI and the WBC. With more than 10 years experience in supporting Microbusinesses, throughout her career she has worked with many organizations across a wide range of industries, with a background in  Business Operations Management and delivering Corporate Training. 

When not working with the WBC she can be found doing the above, socializing, or drinking a ludicrous amount of coffee.

530-319-8560 Ext # 201

Ashly Miller

Online Business Presence & Marketing Consultant

Ashly Miller is the Startup Accelerator Lead and WBC expert for Online Business Presence & Marketing.

It's time to stand out from a crowded market. Through her comprehensive approach to brand development, Ashly helps her clients create iconic branding and innovative marketing strategies that resonate with their target audience. She is skilled in full-scan brand development across all media, including visual, digital, and social, and uses a combination of platinum development standards to ensure that every brand she creates is of the highest quality.

Whether you're just starting out or looking to take your existing business to the next level, Ashly helps clients achieve their goals with award-winning marketing strategies and a deep understanding of what it takes to build a successful brand and business.

Kate Bourland

Digital Business Marketing & Websites

Kate helps overwhelmed business owners find the focus, clarity, and direction needed to build strong businesses. She provides step by step implementation and strategy to demystify the secrets to digital marketing and building online businesses.
With 20+ years of hands-on marketing experience she assists WBC Clients with funnel building & strategy, website development, email marketing, list building, blogging, membership and group coaching program development, affiliate marketing and general marketing.
She holds certifications in email marketing, marketing automation, SEO, Facebook advertising, media buying, and social media.

Tola Levison

Business Development-Startup and Asset Building Specialist

Tola currently assists people who have a dream of business ownership and/or are taking steps to start the business of their dreams. She developed and managed welfare-to-work programs utilizing self-employment as a welfare-to-work strategy. Her innovative approaches to outreach and retention have received the recognition of the FIELD /Aspen Institute. The MS Foundation, and CFESS (Californians for Economic Self-Sufficiency) Ms. Levison has served as a resource person for CAMEO (California Association for Microenterprise Opportunity).

Michael Hough

Business Development Consultant & Accounting Specialist

MBA, Bachelors in Accounting

Quickbooks Pro-Advisor

Vistage Executive Leadership Course Graduate

Michael Hough is a QuickBooks ProAdvisor and has over 15 years of experience working with Businesses in Shasta County. Holding a BS in Accountancy, and an MBA, Michael has held various managerial and executive positions in the greater Redding area. Michael has been involved, in an administrative capacity, in all of the various stages of business development cycle, from Startup & Acquisition to Sale & Liquidation. Based in Redding, Michael is ready to assist entrepreneurs and business owners alike with their Bookkeeping & Accounting, Payroll, Cash Flow Management, Tax Planning, and General Startup, or other Business Development Needs.


Di Strachan

Change Innovator

Di Strachan,adventurer and owner of the award-winning leadership and development firm, Positive Futures.  Di provides community economic development services, executive coach and trainer, and is a community change innovator and motivational speaker. She has worked with hundreds of leaders, rural small business owners, non-profit directors and managers, city, state, and national governments along with resource agency leaders to help them thrive in their personal and professional lives. Di was the founding executive director of a rural non-profit that received the “Governor’s Award for Environmental and Economic Leadership in the area of Innovation for the State of California”.  Another business project of Di’s recently won the “Visit California Public Relations Poppy Award for Commitment to Community”.  She has written and generated over 1,500 travel and news stories for her clients with some story angles winning state and national media awards. 

Lisa McCormack

Human Resources Consultant 

Lisa McCormack has over thirty years as an HR practitioner and leader. She works with small
businesses to make HR "manageable" by providing practical solutions to everyday and complex
people challenges.  She can assist you through the WBC at JEDI.
Lisa’s strength lies in forging strong relationships with clients. Working for highly successful organizations such as Intel Corporation and numerous venture-backed start-ups has resulted in a pragmatic approach to problem-solving and conflict resolution, which produces practical solutions and effective results. Lisa has a Bachelor’s degree in Industrial and Organizational Psychology from San Jose State University, is certified as a Senior Professional in Human Resources (SPHR).



Jim Wood

Technology and Database Manager

Jim Wood is our Technology and Database Manager. Jim helps JEDI and its clients put technology to work for them. He is also responsible for our extensive reporting systems including VistaShare Outcome Tracker, NeoSerra and EDMIS. He is a musician and a small business owner.

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email: [email protected]