A New Funding Path for Outdoor Businesses in NorCal

Northern California is home to some of the most breathtaking landscapes in the state—mountains, forests, lakes, and trails that call people outdoors. And behind every unforgettable adventure is a small business making it happen.

Whether you guide hikes in the Shasta wilderness, rent kayaks on local lakes, repair bikes, or run a gear shop downtown—you are part of the heartbeat of NorCal’s outdoor economy.

Now, there’s a new opportunity designed just for you.

Introducing the Outdoor Recreation Microloan Program

Thanks to a new partnership between Superior California Economic Development (SCED) and Wells Fargo, a brand-new microloan program is launching to support outdoor recreation businesses in Modoc, Shasta, Siskiyou, and Trinity Counties.

This initiative is more than just funding—it’s about fueling your ability to grow, upgrade your gear, serve more customers, and keep doing the work that gets people outside.

What You Can Use the Loan For:
✅ Purchase or upgrade equipment
✅ Improve or expand your space
✅ Build inventory
✅ Invest in your operations
✅ Create or retain local jobs

Whether you're expanding or just getting started, this microloan program is tailored to meet the unique needs of recreation-focused businesses in our region.

“This is the kind of investment that helps rural businesses thrive while supporting the outdoor experiences that make Northern California special.”

How to Learn More and Connect with Lenders

If this opportunity sounds like the right next step for your business, you don’t have to figure it out alone.

The upcoming Shasta Capital Summit is the perfect place to:

• Learn about opportunities like this

• Meet directly with lenders and loan officers

• Ask questions, get clarity, and explore your funding options

• Hear from experts on how to make your business loan-ready

Shasta Capital Summit – In Person

📅 May 13, 2025
🕓 4:00–7:00 PM
📍 IOOF Hall – 1492 California-Market Alley, Redding, CA
💰 Cost: Free | Childcare reimbursement available

What You’ll Experience:
💡 Expert panels on small business financing
🏦 Meet lenders—including those offering the new microloan
🤝 Network with other business owners and outdoor entrepreneurs
🎉 Light refreshments, a supportive vibe, and helpful insights

👉 Register here

This Is Your Moment to Grow

If you’ve been waiting for the right time—or the right support—to expand your business, this is it. With new and traditional opportunities on the table and a chance to connect with decision-makers face-to-face, you’re closer than ever to taking your next big step.

Let’s grow the adventure together.
Join us at the Shasta Capital Summit and explore what’s possible