ABOUT WBC at jedi
“Entrepreneurship is the audacity to imagine a different future—and the discipline to build it, brick by brick.”
— WBC at JEDI
Our Mission
We uplift Northern California—one business at a time. By empowering entrepreneurs with the tools, capital access, and mentorship they deserve, we strengthen communities and close opportunity gaps.
Who We Serve
Aspiring entrepreneurs testing their next idea
Established businesses ready to scale
Those seeking access to captial to start or grow their business
Anyone committed to creating local economic impact
We actively serve Siskiyou, Shasta, Trinity, and Humboldt counties through no‑ and low‑cost services
Our Impact
Since 1997, JEDI has driven economic empowerment in Far Northern California.
With an SBA-backed Women’s Business Center, our services are deeply rooted in community, transparency, and results.
What We Offer
Discovery & Counseling: Customized plans through one‑time Discovery Sessions—then directed to consultants who light the fire under your goals.
Skill‑Building Workshops: From writing your business plan and marketing 101 to financial systems, legal essentials, and digital fluency.
Capital Access Guidance: Navigate loans, grants, and federal programs with confidence.
Entrepreneurial Community: Meaningful connections through peer networking, events, and local business relationships.
How to Get Started
Complete our quick 10‑minute online application.
Schedule your Discovery Session.
Craft a success plan with your consultant.
Access workshops, funding intel, and ongoing coaching.
Apply Now | Email or Call – 530‑926‑6670 | 888‑926‑6670
Email: info@e‑jedi.org
Meet The TEAM
Our team of experts bring a wealth of knowledge from years in the field and working with thousands of business owners and entrepreneurs across industries and business models.
Nancy Swift
JEDI Executive Director
As a founder of JEDI, Nancy is profoundly committed to developing prosperity for all. She currently manages the JEDI team, develops programs and funding streams, and ensures regulatory compliance. She has built the organization to be responsive to community needs, meet its promises, and perform at a level that gains it the respect of its peers. Ms. Swift helped design the Women’s Business Center at JEDI. Nancy is a former small business owner.
530-926-6670 x102 :: Contact Me
Marian Doub
Director of Knowledge Management
Marian Doub has over 25 years of experience as an entrepreneur who facilitates the design, build and optimization of high-integrity data systems for monitoring and improving program results and clients outcomes. She’s worked part-time with JEDI since 2009 and is continuously inspired by the extraordinary entrepreneurs—clients, staff, and host organizations—who make economic opportunity a reality in our communities.
Amberle Webster
Impact Specialist & Data Manager
A.S. in General Business
Project Management Certificate
Amberle Webster is the Impact Specialist and Data Manager for JEDI and the WBC. With more than 10 years experience in supporting Microbusinesses, throughout her career she has worked with many organizations across a wide range of industries, with a background in Business Operations Management and delivering Corporate Training.
530-319-8560 Ext # 201
Sally Vering
Access to Capital Consultant
Victoria Rodriquez
WBC Program Director
Victoria Rodriguez is a dedicated professional with a strong background in project management, technology implementation, and customer relations. Victoria's passion is deeply rooted in the belief that the foundation for any community's growth, wealth, and prosperity lies within its small businesses. She understands that these businesses are the lifeblood of communities, driving economic stability and fostering a sense of belonging. Victoria is committed to being part of their success and making a meaningful impact through her work.
vrodriguez@e-jedi.org
Kate Bourland
WBC Program Manager and Business and Marketing Consultant
Kate helps overwhelmed business owners find the focus, clarity, and direction needed to build strong businesses. She provides step by step implementation and strategy to demystify the secrets to digital marketing and building online businesses.
With 20+ years of hands-on marketing experience she assists WBC Clients with funnel building & strategy, website development, email marketing, list building, blogging, membership and group coaching program development, affiliate marketing and general marketing.
She holds certifications in email marketing, marketing automation, SEO, Facebook advertising, media buying, and social media.
Tola Levison
Business Development-Startup and Asset Building Specialist
Tola currently assists people who have a dream of business ownership and/or are taking steps to start the business of their dreams. She developed and managed welfare-to-work programs utilizing self-employment as a welfare-to-work strategy. Her innovative approaches to outreach and retention have received the recognition of the FIELD /Aspen Institute. The MS Foundation, and CFESS (Californians for Economic Self-Sufficiency) Ms. Levison has served as a resource person for CAMEO (California Association for Microenterprise Opportunity).
Michael Hough
Business Development Consultant & Accounting Specialist
MBA, Bachelors in Accounting
Quickbooks Pro-Advisor
Vistage Executive Leadership Course Graduate
Michael Hough is a QuickBooks ProAdvisor and has over 15 years of experience working with Businesses in Shasta County. Holding a BS in Accountancy, and an MBA, Michael has held various managerial and executive positions in the greater Redding area. Michael has been involved, in an administrative capacity, in all of the various stages of business development cycle, from Startup & Acquisition to Sale & Liquidation. Based in Redding, Michael is ready to assist entrepreneurs and business owners alike with their Bookkeeping & Accounting, Payroll, Cash Flow Management, Tax Planning, and General Startup, or other Business Development Needs.
Colleen Shelly
Administrative Assistant
Colleen assists the JEDI staff with office-related tasks and provides support on various projects. She enjoys the wide range of the entrepreneurs and business owners that come to JEDI and the WBC for professional development. Colleen also provides administrative support to JEDI projects such as Mount Shasta Farmers Market and VITA Free Tax Prep.
CShelly@e-jedi.org
530-926-6670, x101
Ashly Miller
Director of Marketing and Online Business Presence and Marketing Consultant
Ashly helps her clients create iconic branding and innovative marketing strategies that resonate with their target audience. She is skilled in full-scan brand development across all media, including visual, digital, and social, and uses a combination of platinum development standards to ensure that every brand she helps to create is of the highest quality.
Jim Wood
Technology and Database Manager
Jim Wood is our Technology and Database Manager. Jim helps JEDI and its clients put technology to work for them. He is also responsible for our extensive reporting systems including VistaShare Outcome Tracker, NeoSerra and EDMIS. He is a musician and a small business owner.