You Don’t Need a Huge Following. You Need a Good Story.
When people buy from a small business, they’re not just buying a product or service, they’re buying the story behind it.
The “why” you started. The messy middle where you figured it out. The small wins, big lessons, and values that guide how you show up for your clients. All of that builds trust. It gives your work meaning. And meaning is what people remember.
But a lot of business owners, especially mission-driven ones, don’t know how to talk about themselves in a way that connects.
They either don’t feel like their story is “big” enough, or they don’t want to come off as bragging. Some get stuck trying to write the perfect post. Others are too overwhelmed by the tech to even try.
The good news? You don’t need to become a full-time influencer or learn fancy editing software.
You just need a framework that helps you find the stories already inside your business and a simple way to share them.
Why Storytelling Works in Business
Here’s what stories do that facts and stats alone can’t:
Capture attention. Humans are wired for story. Our brains light up when we hear one.
Build emotional connection. Stories show the heart behind the hustle.
Make you memorable. People forget features. They remember feelings.
Inspire action. A great story doesn’t just entertain, it moves people.
If you want your business to stand out, story isn’t optional. It’s your best tool for earning trust and building loyalty, especially online.
You Already Have Stories to Tell
Think about your daily life as a business owner. Chances are, your day is already filled with content-worthy moments:
A conversation with a customer that reminded you why you started.
A time you almost gave up, but pushed through.
A lesson you learned the hard way and how it changed your business.
You don’t need a life-changing backstory to be a great storyteller. You just need to notice what’s happening and learn how to frame it.
And that’s where a little structure goes a long way.
Try This: Hook → Build → Payoff
Here’s a simple three-part structure you can use to turn any experience into a powerful story:
Hook: Start with something that grabs attention. A bold statement, a question, or a moment of tension.
Build: Take us into the scene. What was happening? What challenge were you facing? How did it feel?
Payoff: What happened next? What did you learn? How does this connect to your work now?
Once you have this flow down, you can adapt it for emails, live talks, blogs—and yes, reels.
Why Reels?
Short-form video isn’t going anywhere. Reels and TikToks are currently getting the most reach on social media, especially for small brands.
They’re quick, they’re scroll-stopping, and they’re perfect for storytelling.
You don’t need to dance. You don’t need fancy gear. You just need clarity on what to share—and a simple system for putting it together.
Want to Learn How to Do This?
If this resonates with you, if you know you have stories to tell but just need help bringing them out—join us for:
Storytelling with Reels
October 29th | 🕰️ 12:30 – 2:00 PM
Register here
In this hands-on workshop, you’ll learn:
A proven framework for structuring stories that connect
Six types of stories you already have in your business (yes, really!)
How to plan a month of content with ease
The technical basics of filming and editing reels
How to show up in a way that feels real and aligned
You don’t have to be a marketer. You just have to care about your work and want people to understand what makes it powerful.
Let us help you bring your story to life, one reel at a time.